Profess Consulting recently hosted its CEO Roundtable 2023, a focused gathering aimed at discussing practical strategies for sustainable growth in the ASEAN region. The event served as a platform for leaders to engage in candid conversations, sharing insights and experiences relevant to the challenges and opportunities inherent in the diverse ASEAN market.

Discussions centered on the intricacies of entering and succeeding in the ASEAN markets, emphasizing the importance of adapting business strategies to fit each unique context. Key themes included market entry tactics, cultural sensitivity, and the benefits of establishing meaningful local partnerships to establish a solid foothold. One consistent takeaway from the roundtable was the significance of incorporating innovation and technology into growth plans. Dr. Wilson stressed the need for a pragmatic approach to digital transformation, highlighting real-world examples where technology adoption improved efficiency and opened new revenue streams in the region.